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Your Business is not a Person

I keep coming across local businesses in Ipswich who are really not understanding the benefits and rules of Facebook when it comes to business profiles. Too often I see “So and So Ltd wants to be your friend”. I certainly don’t want to befriend a business.

Facebook has rules on this matter too; Section 4 of Facebook’s terms clearly states that you shouldn’t have two separate Facebook accounts and you should never use a personal Facebook profile for commercial gain. At the end of the day Facebook has provided business pages as a means to commercially promote your business, utilise it and discover the features and benefits of doing so.

I find it a shame when someone goes to great lengths building their business on a personal profile page, unknowingly being at risk of Facebook removing their hard work at their discretion.

Don’t forget, if you have a business to promote, and want to build a brand on Facebook, do it as a business page.

Posted On: Monday, July 10th, 2017 @ 11:18 am by Ian Tearle


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